Privacy Policy

Privacy Policy

Privacy Policy

Effective Date: Dec 27, 2024

Privacy Policy Overview

Conduit Lead Capture Inc. ("Conduit," "we," "us," or "our") values your privacy and is committed to protecting the personal information we collect through our Services. This Privacy Policy describes how we collect, use, share, and protect your information when you use our marketing website, progressive web application (PWA), native mobile app, API, integrations, Contact Us forms, RFP forms, Help Centre, and any related services (collectively, the "Services").

By accessing or using the Services, you consent to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, you must not use the Services. Our commitment to safeguarding your data extends to ensuring clarity and transparency in every aspect of data handling described herein.

1. Information We Collect

We collect various types of information to provide and improve the Services. This includes:

1.1 Information You Provide to Us

  • Account Information: Name, email address, phone number, and other details provided when you create an account. This is necessary for setting up and maintaining your account.
  • Payment Information: Billing address and payment details collected for processing fees. Payment details are securely stored by Stripe, and Conduit does not store payment details directly.
  • Event Information: Attendee lists, custom form responses, and other event-related data provided by Organizers and Exhibitors. This data is integral to delivering our Services effectively.
  • Contact Forms and RFP Submissions: Information submitted through our Contact Us and RFP forms is used for sales, marketing, and responding to inquiries.

1.2 Information We Collect Automatically

  • Device Information: Details such as IP address, browser type, operating system, and device identifiers are automatically collected for system optimization and security purposes.
  • Usage Data: Data on pages viewed, time spent on our Services, and interactions with features is collected to improve functionality and user experience.
  • Cookies and Tracking Technologies: Information is collected through cookies to enhance usability and analyze user behavior (see Section 9 for more details).

1.3 Third-Party Data

  • Integration Data: Information shared with us through third-party integrations such as Salesforce, HubSpot, or Zapier.
  • Publicly Available Information: Occasionally, we collect publicly available information relevant to the Services to enhance our operations.

2. How We Use Your Information

We use the information we collect to:

  • Provide and Maintain Services: Facilitate lead capture, attendee engagement, and event analytics while ensuring a seamless user experience.
  • Process Payments: Handle payments for licensing fees and other transactions securely.
  • Communicate with You: Send updates, respond to inquiries, and provide customer support promptly.
  • Enhance Our Services: Use analytics to refine functionality and improve user satisfaction.
  • Ensure Legal Compliance: Monitor activities to comply with our Terms of Service and applicable laws.

Attendee data is not used in marketing campaigns, and analytics data is anonymized with unique IDs, ensuring it is not tied to personal contact information. This anonymized data may also be shared with Organizers and Exhibitors for internal purposes.

3. Sharing Your Information

We do not sell personal information. However, we may share information in the following circumstances:

  • With Service Providers: Third-party providers assist us with payment processing, data hosting, analytics, and customer support. Key providers include AWS, Zoho Canada, Zapier, Hotjar, Google Analytics, HubSpot, Apple, Google, Xano, WeWeb, and Draftbit.
  • With Integration Partners: When you connect third-party services (e.g., Salesforce, HubSpot), data may be shared as authorized by you.
  • With Organizers and Exhibitors: Attendee data is shared through QR codes, custom forms, or event features. Organizers must ensure attendee consent is obtained, with event registration requiring attendees to agree to data sharing with Conduit for lead capture purposes.
  • For Legal Compliance: When required by law, regulation, or legal process.
  • In Business Transfers: In the event of a merger, acquisition, or sale, your information may be transferred as part of the transaction.

4. Data Retention

  • Personal Data: Retained for up to 180 days after an event concludes, allowing Exhibitors to export lead lists. After this period, personally identifiable information (PII) is anonymized and retained indefinitely for analytics, reporting, and improving the Services.
  • Anonymized Data: Retained indefinitely. This data is stripped of PII and used to enhance the platform and deliver aggregate insights to Organizers and Exhibitors.

5. Anonymized Data

  • What We Anonymize: Attendee analytics data is anonymized by removing PII and assigning unique IDs to track visitor journeys without identifying individuals.
  • Compliance with Standards: Anonymization processes align with best practices. For GDPR-specific requirements, please contact us.

6. Data Security

We use robust measures to secure your information, including:

  • Encryption: Data is encrypted during transmission and at rest.
  • Access Controls: Access is limited to authorized personnel only.
  • Authentication: Two-factor authentication (2FA) is implemented for all employees accessing core systems.
  • Private API Keys: Secure methods, such as OAuth2, are used for sensitive integrations.

In the event of a data breach affecting your personal information, we will notify affected individuals and relevant authorities within the required 72-hour timeframe, as mandated by laws like GDPR.

7. International Data Transfers

  • Storage Locations: Data is stored and processed in Canada and the US.
  • Compliance: For international transfers, we implement safeguards such as Standard Contractual Clauses (SCCs) to ensure compliance with applicable laws. Data is only transferred to trusted third-party services connected by Organizers or Exhibitors.

8. Cookies and Tracking Technologies

We use cookies to:

  • Remember user preferences and improve usability.
  • Analyze usage patterns for optimization.
  • Provide targeted marketing insights.

You can manage cookie preferences through banners powered by Termly or adjust browser settings. Disabling cookies may affect functionality. Behavioral tracking opt-outs are available by contacting support@conduitcapture.com.

9. User Rights

Users may exercise the following rights, depending on their location:

  • Access and Portability: Request a copy of your data in a portable format within seven (7) business days.
  • Correction: Request corrections to inaccurate information.
  • Deletion: Request deletion of personal data, subject to retention policies.
  • Restriction and Objection: Restrict or object to specific data processing activities.
  • Withdraw Consent: Withdraw consent for data processing where applicable.

To exercise your rights, contact us at support@conduitcapture.com.

10. Responsibilities for Integrations

Conduit builds and vets integration connections; however, we cannot guarantee the privacy policies or terms of third parties. Organizers and Exhibitors connecting third-party services are responsible for ensuring compliance with attendee data handling.

11. Non-Discrimination Policy

We will not discriminate against users for exercising privacy rights. This includes ensuring no denial of access to Services or differential treatment based on data processing choices.

12. Children’s Privacy

Our Services are not intended for children under 13. Organizers must ensure only attendee data for individuals over 13 is provided. If you suspect we have collected data from children under 13, contact us immediately.

13. Communication and Updates

  • Policy Updates: Updates to this Privacy Policy will be communicated via email or within the Services. Continued use constitutes acceptance of changes.
  • Privacy Inquiries: For questions or complaints, email support@conduitcapture.com.

This Privacy Policy is designed to ensure transparency and compliance with applicable regulations. Let us know if specific sections require further clarification or expansion.


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